Members' Lesson Index

M00 — Start with a plan, not a promise

• 0.1 — Know what you bought
• 0.2 — Make a budget before choosing a market
• 0.3 — Use the three sites in stages
• 0.4 — Keep an evidence record

M01 — Understand the business model

• 1.1 — A referral site is not the contractor
• 1.2 — Compare three commercial arrangements
• 1.3 — Understand the value chain
• 1.4 — State what you are offering now

M02 — Choose a market you can operate

• 2.1 — Define one service and one area
• 2.2 — Research without making up demand
• 2.3 — Validate the receiving-business fit
• 2.4 — Make the decision and prepare intake

M03 — Own the domain and control the setup

• 3.1 — Keep ownership in your account
• 3.2 — Connect the delivered site carefully
• 3.3 — Set up owned-site measurement
• 3.4 — Do the final setup walkthrough
• Instructor source notes

M04 — Understand and improve your website

• 4.1 — Tour the page by visitor question
• 4.2 — Review facts and identity
• 4.3 — Use your revision round well
• 4.4 — Use AI without handing it the truth

M05 — Create useful pages and work on discovery

• 5.1 — Write for a real visitor task
• 5.2 — Make local context earn its place
• 5.3 — Understand discovery and indexing
• 5.4 — Choose quality over page volume
• Instructor source notes

M06 — Find legitimate paths to visitors and partners

• 6.1 — Separate organic discovery from a Maps listing
• 6.2 — Build a relevant shortlist, not a scraped pile
• 6.3 — Earn a legitimate mention
• 6.4 — Use paid traffic only as an optional experiment
• Instructor source notes

M07 — Measure what actually happened

• 7.1 — Build a measurement dictionary
• 7.2 — Take a baseline without embellishment
• 7.3 — Diagnose the weak step
• 7.4 — Report results a business can understand

M08 — Build a trustworthy contact path

• 8.1 — Map the contact route before launch
• 8.2 — Understand the included number period
• 8.3 — Collect only what the request needs
• 8.4 — Qualify and protect an inquiry

M09 — Have the partner conversation and define the deal

• 9.1 — Open with relevance, not a big claim
• 9.2 — Run a discovery conversation
• 9.3 — Write a proposal that can be operated
• 9.4 — Handle objections without making promises
• Instructor source notes

M10 — Maintain the project before adding more

• 10.1 — Create one operating view
• 10.2 — Make maintenance a real service
• 10.3 — Automate handoffs, not judgment
• 10.4 — Decide whether to improve, expand or stop

M11 — Review claims, permissions and responsibilities

• 11.1 — Say what exists, not what sounds impressive
• 11.2 — Disclose relationships clearly
• 11.3 — Treat every contact channel separately
• 11.4 — Run the release review
• Instructor source notes

M12 — Offer a defined landing-page service

• 12.1 — Choose a service you can actually deliver
• 12.2 — Write the brief with the business
• 12.3 — Build, test and hand off the page
• 12.4 — Improve with evidence and sell the next task honestly

module_index.json